ALL THINGS SOCIAL

ALL THINGS SOCIAL

Social Media Porfolio

I create scroll-stopping content that connects, converts, and drives real growth. With a background in PR and over 7 years of experience, I’ve helped brands and individuals grow audiences, go viral, and turn views into value. From launching product campaigns to crafting six-figure-view videos, I bring strategy and storytelling together to make social media work.

Below are highlights of my work across podcasting, beauty, bridal, and personal branding.

🎙️ BBNL: Big Butts No Lies – Plastic Surgery Podcast (2023-2024)

As the leading podcast in the global plastic surgery space, Big Butts No Lies brought me on to elevate their presence on TikTok — and we saw immediate results. During a 6-month contract, I drove exponential growth through a refined content strategy rooted in SEO, storytelling, and trend curation.

Key Results:

  • 📈 Increased content reach by 400% through SEO optimization and trend-driven content.

  • 💬 Boosted engagement by 700% by producing high-value, educational videos.

  • 🎥 Generated and edited BBNL’s most viral video to date, surpassing six figures in views.

  • 🎙️Integrated Riverside for professional-grade content capture and seamless distribution.

  • 🔗 Drove 200+ website click-throughs with intentional call-to-action placement.

Overview of social media analytics for October 1 to December 29, 2023, including charts of video views, engagement, conversions, and followers growth with key metrics.
Instagram profile page of @plasticsurgerypodcast with profile picture of a woman in a shiny dress and three pinned video thumbnails at the bottom.

👰 Paisley Bridal – Social Media Management (2020–2022)

My first client, Paisley Bridal, trusted me to evolve their digital presence and realign the brand with how their customers truly saw them: “girly,” “sweet,” and “pink.” After surveying past brides and staff, I implemented a cohesive rebrand across social channels, visuals, and messaging.

Key Results:

  • 🌐 Designed and launched a new website that averaged 3,000+ unique monthly page views.

  • 💖 Increased content interactions by 65% and overall reach by 93% in just one month.

  • ✨ Content shot & edited by me was reposted by luxury designers like Enzoani (320K+) and Maggie Sottero (294K+).

Paisley Bridal’s Instagram feed.

Paisley Bridal’s Instagram feed.

Paisley Bridal’s Rebranded Website

Social Media Placements

Rayssa has developed a strong relationship with Paisley Bridal’s most popular designers, Martina Liana, Enzoani and Maggie Sottero. All designers have re-posted a variety of pictures from Paisley Bridal, and tagged the store. This has resulted in an increase in social media following.

Instagram profile page of Enzoani, a brand that sells wedding dresses, featuring the profile picture with the brand name, follower count, following count, and bio information.
Instagram profile page of Maggie Sottero Designs, a clothing brand specializing in wedding gowns with 3,280 posts, 294K followers, and 1,523 following. The profile picture features the brand's name in elegant script.
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My Personal Brand (2020-Present)

I practice what I preach — growing my own digital presence across platforms by blending authenticity, trend forecasting, and brand alignment. Within six months of launching, my content began attracting both a dedicated audience and brand partners.

Key Results:

  • 🚀 Grew from 0 to 3,000+ followers across platforms in under six months.

  • 🎬 Produced 10+ videos surpassing 6-figure-videos organically.

  • 🔥 Leveraged trending audio to attract a niche-aligned, engaged audience.

  • 🤝 Partnered with brands like Keys Soulcare, Dermablend, and AcneFree to produce scroll-stopping content.

Three TikTok videos are shown in a row. The first shows a person with tattoos on their arm, with a caption 'I hate attention.' The second features a woman with glasses smiling, with caption about her job and paying bills. The third shows a woman sleeping on a bed with a caption about being a vampire at sleepovers.
A collage of three images showing person applying makeup, a person holding a wrapped gift, and a scene from a TV show or movie featuring a girl with blonde hair.
A TikTok profile page of Ray I Wellness & Beauty featuring a woman with dark hair and makeup, her avatar is a photo of herself, with follower, following, and like counts. The profile description mentions content creation, a portfolio, an email address, and New York City. Below are some pinned videos showing a woman applying makeup and a woman sitting at a table with makeup products.
Screenshot of a TikTok profile page for the user @awaitingtiktokfame, showcasing profile picture, followers, following count, and likes, with videos playing at the bottom of the screen.
Instagram profile page of Rayssa Santana, showing a profile picture of her with curly hair, and several recent photos including a woman by a lake, a silhouetted figure at night, and a woman in a pink top in a mall.
Social media profile page of Rayss Santana, a wellness and beauty creator, displaying her profile picture, followers, and recent posts of food and drinks.