ALL THINGS SOCIAL
ALL THINGS SOCIAL
Social Media Porfolio
I create scroll-stopping content that connects, converts, and drives real growth. With a background in PR and over 7 years of experience, I’ve helped brands and individuals grow audiences, go viral, and turn views into value. From launching product campaigns to crafting six-figure-view videos, I bring strategy and storytelling together to make social media work.
Below are highlights of my work across podcasting, beauty, bridal, and personal branding.
🎙️ BBNL: Big Butts No Lies – Plastic Surgery Podcast (2023-2024)
As the leading podcast in the global plastic surgery space, Big Butts No Lies brought me on to elevate their presence on TikTok — and we saw immediate results. During a 6-month contract, I drove exponential growth through a refined content strategy rooted in SEO, storytelling, and trend curation.
Key Results:
📈 Increased content reach by 400% through SEO optimization and trend-driven content.
💬 Boosted engagement by 700% by producing high-value, educational videos.
🎥 Generated and edited BBNL’s most viral video to date, surpassing six figures in views.
🎙️Integrated Riverside for professional-grade content capture and seamless distribution.
🔗 Drove 200+ website click-throughs with intentional call-to-action placement.
👰 Paisley Bridal – Social Media Management (2020–2022)
My first client, Paisley Bridal, trusted me to evolve their digital presence and realign the brand with how their customers truly saw them: “girly,” “sweet,” and “pink.” After surveying past brides and staff, I implemented a cohesive rebrand across social channels, visuals, and messaging.
Key Results:
🌐 Designed and launched a new website that averaged 3,000+ unique monthly page views.
💖 Increased content interactions by 65% and overall reach by 93% in just one month.
✨ Content shot & edited by me was reposted by luxury designers like Enzoani (320K+) and Maggie Sottero (294K+).
Paisley Bridal’s Instagram feed.
Paisley Bridal’s Rebranded Website
Social Media Placements
Rayssa has developed a strong relationship with Paisley Bridal’s most popular designers, Martina Liana, Enzoani and Maggie Sottero. All designers have re-posted a variety of pictures from Paisley Bridal, and tagged the store. This has resulted in an increase in social media following.
My Personal Brand (2020-Present)
I practice what I preach — growing my own digital presence across platforms by blending authenticity, trend forecasting, and brand alignment. Within six months of launching, my content began attracting both a dedicated audience and brand partners.
Key Results:
🚀 Grew from 0 to 3,000+ followers across platforms in under six months.
🎬 Produced 10+ videos surpassing 6-figure-videos organically.
🔥 Leveraged trending audio to attract a niche-aligned, engaged audience.
🤝 Partnered with brands like Keys Soulcare, Dermablend, and AcneFree to produce scroll-stopping content.
