NEWS
NEWS
Media Placements
As a publicist for DIAGEO, one of the world’s leading spirits companies, Rayssa led earned media campaigns for brands including Buchanan’s Scotch Whisky and Old Parr Whisky. She secured placements in top lifestyle outlets such as Uproxx, Foodsided, and Focus Daily News.
In her role as a Multicultural Publicist, she amplified the voices of diverse celebrities, entrepreneurs, and community leaders across key U.S. markets — including New York, Los Angeles, Miami, Houston, and Chicago — achieving national coverage in publications like Global Traveler (featuring soccer player Sebastian Lletget), Vibe (highlighting sneaker designer Jennifer Ford), and Cuisine Noir (profiling DJ Brian Henry), among others.
Press Releases
At Hunter PR, Rayssa helped craft and launch three press releases announcing key brand moments for Buchanan’s Scotch Whisky. For the brand’s most recent product debut — Buchanan’s Pineapple — she collaborated with Cision’s Multivu platform to develop a customized media landing page that reflected the product’s vibrant personality. The page provided editors and consumers with easy access to key launch assets, including product details, high-resolution imagery, and interactive features.
