NEWS
NEWS
Media Placements
In Rayssa’s experience as a publicist for America’s leading spirit company, DIAGEO, she has secured placements for her clients Buchanan’s Scotch Whisky and Old Parr Whisky across lifestyle publications like Uproxx, Foodsided, Focus Daily News, and more. In her experience as a Multicultural Publicist for DIAGEO, she has amplified the voices of diverse celebrities, entrepreneurs, and community leaders across the U.S. (New York, Los Angeles, Miami, Houston, Chicago and more) with national reach in publications like, Global Traveler (Soccer Player Sebastian Lletget) Vibe (Sneaker Designer, Jennifer Ford), Cuisine Noir (DJ Brian Henry), and more.
Press Releases
Rayssa has collaborated with her team at Hunter PR to create and announce 3 press releases surrounding Buchanan’s Scotch Whisky news. For Buchanan’s Scotch Whisky’s latest product launch, Buchanan’s Pineapple, Rayssa collaborated with Cision’s Multivu Platform, to curate a personalized website landing page for the release that embodies the product’s personality, for editors and consumers to easily access information, download high-res images, and interact with the product.