NEWS

NEWS

Media Placements

As a publicist for DIAGEO, one of the world’s leading spirits companies, Rayssa led earned media campaigns for brands including Buchanan’s Scotch Whisky and Old Parr Whisky. She secured placements in top lifestyle outlets such as Uproxx, Foodsided, and Focus Daily News.

In her role as a Multicultural Publicist, she amplified the voices of diverse celebrities, entrepreneurs, and community leaders across key U.S. markets — including New York, Los Angeles, Miami, Houston, and Chicago — achieving national coverage in publications like Global Traveler (featuring soccer player Sebastian Lletget), Vibe (highlighting sneaker designer Jennifer Ford), and Cuisine Noir (profiling DJ Brian Henry), among others.

Image of five bottles of Scotch whisky with colorful paint splashes behind them and text about ranking and tasting whisky.
Travel magazine page titled 'World Cup Watch Party Tips, Old Parr Whisky Cocktails and Travel Inspiration from FC Dallas' Sebastian Lloret'. The page mentions soccer plans, whisky recipes, and travel tips.
A promotional flyer for the B-Hen Block Party at Captain Morgan in Brooklyn, featuring a man in a camouflage jacket with patches, sitting at a bar with a Captain Morgan mug, and a neon Captain Morgan sign behind him.
A newspaper page from FOCUS Daily News with holiday cocktail recipes, including a classic Negroni and a pecan vanilla dessert, with images of drinks and ingredients.
Screenshot of a People magazine article featuring Sebastian Lletget discussing his views on soccer and the 2022 FIFA World Cup with a photo of him sitting with a soccer ball.
Vibe magazine cover featuring Jennifer Ford and information about a Nike collaboration and a celebration event.
Cover of a magazine featuring a chef holding a drink, with an article about Kelvin Fernandez's grilled steak and parmesan-crusted potatoes, and Jennifer Lopez as a personal chef.
Screenshot of a FOX 32 news broadcast about Planet HER Bazaar & Celebration, featuring Chicago-based women artists, musicians, and creators, with a woman smiling on a video call.

Press Releases

At Hunter PR, Rayssa helped craft and launch three press releases announcing key brand moments for Buchanan’s Scotch Whisky. For the brand’s most recent product debut — Buchanan’s Pineapple — she collaborated with Cision’s Multivu platform to develop a customized media landing page that reflected the product’s vibrant personality. The page provided editors and consumers with easy access to key launch assets, including product details, high-resolution imagery, and interactive features.

A promotional webpage for Buchanan's Pineapple flavored whisky, featuring a bottle of the whisky, a hand holding a cocktail garnished with lime and a salt rim, and a background with a pineapple pattern. There are also images of cocktails on a table.