Rebranding
What began as a sales job, became Rayssa’s biggest pride. A small family owned Bridal Shop, Paisley Bridal, slowly became Rayssa’s passion project. After working in the company for two years Rayssa realized this amazing company wasn’t being position in the media the way it deserved, so she implemented changes.
Paisley’s Website
Paisley Bridal’s website was managed by an outside web designer from 2014-2021
Issue’s Rayssa noticed on previous website:
Inconsistent layout throughout the website
Unnecessary repeated information in different tabs
No clear explanation of different services provided by the store
Outdated and messy font
Outdated information and events were not removed or updated in a timely manner
Photos were posted in incorrect dimension
Headers and footers were different every tab
Links would redirect to the incorrect place
Overall difficult for clients to use
Rayssa created a new website for Paisley on her own in 2021
Website improvements:
User-friendly and easy to navigate
Consistent layout implemented throughout the website
Clearly displays information about the store’s services, designers, and events
Clean and modern font
Social Media
Paisley Bridal’s Instagram feed.
Rayssa has been the social media manager since August 2020. After conducting a survey to identify how our past clients, and current employees view Paisley Bridal, Rayssa established a new preset filter and content calendar to ensure that the band image matches people’s impression of the company.
The top words used to describe the store were
“Girly”
“Sweet”
“Pink.”
Social Media Placements
Rayssa has developed a strong relationship with Paisley Bridal’s most popular designers, Martina Liana, Enzoani and Maggie Sottero. All designers have re-posted a variety of pictures from Paisley Bridal, and tagged the store. This has resulted in an increase in social media following.
